We have been away for the last month. There are a lot of updates that I hope to make in the following posts. There has been a lot of activity and I need to share the details on the same.
To start off, Toube Bas has launched a 'Beat Cancer' T-shirt in association with SMCF. For each T-shirt sold by Toube bas, INR 150 will be donated to the SMCF. You can get a preview of the T-shirt here.
This is what Sorabh has to say about the design done by his team:
The DesignHere are few of the designs that the T-shirt is available in:
I am a huge fan of simplicity - and that's what makes any creation a supremely difficult job for me. With sensitive issues like breast cancer ... the challenge is that much more enormous.
Prateek had been talking about 'hope' and 'fight' when he spoke about SMCF, and these became the keywords for me for this design. Of course, the t-shirt also had to convey that it's supporting the cause against breast cancer.
The result: we decided that the t-shirt would have a sporty attitude (it's all about the fight, ain't it?) - and decided to imitate the sportswear designs that are used in the universities of the west: bold block letters, curved appropriately, and placed right at the top of the t-shirt. It took a long time for me to decide on what text to put ... and somehow it dawned that the word, "BREAST" can be made to look like the word, "BEAT" ... and so it becomes, "BEAT CANCER".
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