Unveiling the Logo



After working relentlessly for a few days, we have been able to get the logo right. There was a little back and forth on this but finally we have closed on the above logo. When the SMCF team sat down to conjure up a logo for the foundation, there were just two words ringing in our heads: Hope, and Fight. We believe that the logo speaks as much about hope as about fight against this disease that the foundation has set out against.

We would also like to thank our design team which has worked with Sorabh to deliver this logo.

The logo comprises of three key elements:

Shield: Helps a warrior defend and, when required, can be used as an offensive weapon too

Pink Ribbon: Universal Symbol representing the fight against Breast Cancer

Angel Wings: They denote not just hope, but are symbolic of miracles as well

I hope that the logo communicates to the larger world what SMCF stands for. I hope that Mom likes it too!