Happy Birthday Mom |
Thanks for everything.
Love
The Human spirit is stronger than anything that can happen to it
The DesignHere are few of the designs that the T-shirt is available in:
I am a huge fan of simplicity - and that's what makes any creation a supremely difficult job for me. With sensitive issues like breast cancer ... the challenge is that much more enormous.
Prateek had been talking about 'hope' and 'fight' when he spoke about SMCF, and these became the keywords for me for this design. Of course, the t-shirt also had to convey that it's supporting the cause against breast cancer.
The result: we decided that the t-shirt would have a sporty attitude (it's all about the fight, ain't it?) - and decided to imitate the sportswear designs that are used in the universities of the west: bold block letters, curved appropriately, and placed right at the top of the t-shirt. It took a long time for me to decide on what text to put ... and somehow it dawned that the word, "BREAST" can be made to look like the word, "BEAT" ... and so it becomes, "BEAT CANCER".